Branding

Creating Brand Identity

The brief required students to either create their own brand, organisation, event, service or to redesign the existing. I choose to work with an existing brand named Vipul Jewellers. It is a project based learning that focuses on the fundamental role that branding plays in developing the face of a brand. It also provides a thorough look at the exploration of basic logo making, visiting cards, letterhead, standee and the packaging of jewellery box. In this project, I redesign a brand design language with broad consideration of media-type across a variety of delivery systems.

Logo Journey
Final Logo Sketch
Wireframe
Final Logo

After several conversations with my mentor and my peers, I arrived at this decision. This is the final logo for the Vipul Jewellers. The letter V is the original of a brands and the arc above it represents luxury, which, if seen in whole, depicts a picture of a female neck wearing jewellery. This logo consists of two part, the letter V and an arc above the V. This style has an elegant and bold atmosphere.

Minimum Size and Isolation Zone
Minimum Size
Isolation Zone
Mockups
Visiting Cards
Front
Back
Standee
Packaging
Info

 

Email: Chetanyakundra@gmail.com | Phone: +919915209129

Delhi,India

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